Several laws in the US and Canada regulate communications between businesses and their customers to help reduce robocalls and spam text messages to benefit both the sender and recipient of text messages.
Providing visibility into the source and content of messages allows the mobile network operators to provide more reliable and trustworthy messaging services.
As your provider for business text messaging services, Weave is your partner in understanding the requirements and ensuring that your messages are delivered to your customers with minimal disruption.
Why do I need to provide my business information to Weave?
The mobile network ecosystem has been working to find ways to support business texting services (also known as A2P messaging or non-consumer messaging), while still complying with applicable regulations. Mobile network operators (MNOs), such as Verizon, AT&T, and T-Mobile have begun implementing standards to register and validate businesses that send text messages. Providing visibility into the source and content of messages allows the MNOs to provide more reliable and trustworthy messaging services. Businesses that send A2P messages should register through their service providers, like Weave, to take advantage of increased messaging deliverability and throughput, and avoid potential fees or disruption to texting services.
- Build trust and confidence in your text messaging with your customers and patients. Your text messages will be trusted by the MNOs, and your customers will know that the texts are not spam.
- Send more messages. Brands that are registered and verified will have access to higher messaging throughput rates.
- Avoid disruption to your business. Messages sent by unregistered Brands could be flagged as spam and not delivered. Unregistered Brands could also be banned from texting, and Weave is concerned it could impact your ability to make voice calls in the future.
- Avoid higher fees for text messaging services. Unregistered Brands are charged higher fees for message delivery by the MNOs and other partners. Weave wants to avoid having to charge you additional fees, so we are hoping you will assist us in providing the information needed.
Where can I learn more about A2P messaging standards?
Please consult the following resources for more information:
- CTIA Messaging Principles and Best Practices
- TCPA via the Federal Communications Commission’s (FCC) FCC website
- CAN-SPAM from the Federal Trade Commission (FTC) website and the FTC’s compliance guidelines
- CASL from the Canadian government’s overview and frequently asked questions
- The Campaign Registry
How much does registration cost?
Fees are determined by the MNOs and their partners. At this point in time, Weave is not charging fees for registration. As additional fees are determined by the MNOs and their partners, we will notify you regarding any fees that will be added to your service charges, similar to other taxes and surcharges.
If you decide not to register, you may be subject to additional fees and penalties from the MNOs and their partners. These additional fees will be added to your service charges.
What information do I need to provide for Weave to register my brand?
Weave needs the following information:
- Your business’ EIN or Canadian Revenue Agency Business Number and Canadian Corporation Number
- Your legal business name
- Your legal business address
- A valid contact email address
- A website for your business
- Other locations affiliated with or connected to your business
- The business vertical you operate in
Will I still be able to text through Weave if I don’t provide business information?
Customers that do not provide this information will continue to be able to text through the Weave service. However, those customers may be subject to additional fees and penalties from the MNOs and their partners. These fees will be added to your service charges. Weave wants to avoid having to charge you additional fees, so we are hoping you will assist us in providing the information needed. Additionally, customers that do not provide the information needed may experience disruptions to their text messaging, as MNOs may block or flag messages from unregistered businesses as spam.
Is there a deadline to provide registration information?
Weave is asking for this information as soon as possible so we can ensure there is no disruption to your texting services and also minimize any fees or penalties for your business.
Why aren’t other texting service providers requiring their customers to provide registration information?
Other business texting service providers may not be aware of the new requirements. They may choose not to register their customers and instead pass on higher fees and penalties to their customers. Or, they may be leaving it up to individual customers to navigate the new requirements on their own. Weave is your partner in understanding these requirements and ensuring that your messages are delivered to your customers with minimal disruption and fees. It’s important to note that if you change business texting service providers, you will likely be required to pay registration fees through the new provider.
Where can I find my EIN?
An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity. Generally, businesses need an EIN. If you have an EIN for your business, but have since misplaced it, try the following actions to locate the number:
- Check any of your IRS-issued documentation, such as your SS-4 confirmation letter or your Letter 147C (the record of how your entity is filed with the IRS).
- Ask the IRS for a copy of your Letter 147C by calling the Business & Specialty Tax Line at 800-829-4933. You can find more information here.
- If you used your EIN to open a bank account, or apply for any type of state or local license, you should contact the bank or agency to secure your EIN.
- Find a previously filed tax return for your existing entity (if you have filed a return) for which you have your lost or misplaced EIN. Your previously filed return should be notated with your EIN.
Where can I find my CRA BN?
Customers in Canada need a Business Number (BN) to to interact with other federal, provincial and municipal governments in Canada. If you have a BN, but have misplaced it, you can try one of these methods:
- Search https://beta.canadasbusinessregistries.ca/search
- If you used your BN to open a bank account, or apply for any type of federal, provincial or local license or program (e.g., GST/HST, payroll deductions, corporate income tax), you should contact the bank or agency to secure your BN.
- Find a previously filed tax return for your existing entity (if you have filed a return) for which you have your lost or misplaced BN. Your previously filed return should be notated with your BN.
Where can I find my Canadian Corporation Number?
Canadian businesses register with Corporations Canada, the country’s federal corporate regulator. If you have misplaced your Canadian Corporation Number, you can search here: